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Sustainability at GANT
Sustainability is the thread that runs through everything we do. We believe in following a conscious and responsible approach of creating products that are premium, timeless and intended for a longer-lasting life.
Care Guide
In line with the GANT 7 Rules initiative, we developed a Care Guide that outlines the best practices for product care. With just a little extra love, garments can be refreshed to experience a longer-lasting life.
Care Guide
In line with the GANT 7 Rules initiative, we developed a Care Guide that outlines the best practices for product care. With just a little extra love, garments can be refreshed to experience a longer-lasting life.
Minimizing laundry
Two-thirds of the environmental impact from apparel occurs during consumer use. A way to decrease this impact is to change the way we wash and care for our clothes. The more you wear a garment between washes, the more you reduce the environmental impacts that occur during its life cycle. Rather than running numerous small loads of laundry, collect your garments to run larger, fuller loads instead. In doing so, you can save energy, water, time, and money.
Mindful washing
When washing and caring for your garments, always follow the care label symbols and instructions that are attached to your garment. These instructions have been designed to help you keep your product in the best shape possible by considering specific factors such as color, print, construction, and end-use.
Small, mindful changes can make a large environmental impact. Many washing machines have an option for an extra rinse cycle which consumes extra water, however, if you measure out the correct amount of detergent or washing powder needed, then an extra rinse isn’t necessary. Always make sure to empty pockets, close zippers, and separate new colored garments from lighter colors when washing for the first time. Spot treat stains immediately. Natural materials tend to absorb more, meaning the longer you wait, the harder it gets to eliminate a stain. For a gentler approach that protects the fabric’s fibers, we also recommend air drying over heated drying and steaming over ironing.
7 Rules
7 Rules is an initiative by GANT aimed at curating and maintaining a sustainable wardrobe. In the spirit of our motto Never Stop Learning, we encourage a more circular approach to fashion by inspiring everyone to create a longer-lasting relationship with their garments.
7 Rules
7 Rules is an initiative by GANT aimed at curating and maintaining a sustainable wardrobe. In the spirit of our motto Never Stop Learning, we encourage a more circular approach to fashion by inspiring everyone to create a longer-lasting relationship with their garments.