Strategies & Reports

Mission, Goals & Strategy
Born in 1949 on the American East Coast, GANT has evolved from pioneering shirtmakers to a premium American Sportswear brand. For us, sustainability starts with our products. Our goal is to develop timeless garments from high-quality fabrics that are loved by consumers and designed to live a longer-lasting life.
Sustainability is the thread that runs through everything we do. The production and consumption of retail products and garments can cause environmental and social impacts throughout the entirety of its life cycle. Therefore, we aim to integrate sustainability aspects in all stages of our value chain to manage any potential impacts to people and the planet.
Preferred Fibers
The extraction, processing and production of raw materials used in our products are significant contributors to GANT’s environmental footprint. Additionally, risks related to labor and human rights can be critical in this part of the value chain. Responsibly-sourced materials and social and environmental due diligence are two ways we address these challenges at GANT.
At GANT, as much as 88% of the materials we use come from natural fibers. Cotton is our most-used fiber, amounting to 77% of our total material use. Natural materials are renewable and don’t emit microplastics, whilst simultaneously maintaining the quality and durability that a GANT product is recognised for.

Supplier Sustainability Excellence
Since our beginnings in 1949, GANT has focused on creating products with timeless design and durability at the forefront. Working together with the right business partners is fundamental to achieve this. The supply chain also holds many significant environmental and social risks which is why we work in close collaboration with our business partners to identify and mitigate environmental and social risks, but also to seize opportunities to contribute to a positive and sustainable development. In 2021, GANT worked with around 50 business partners for the development and manufacturing of our products.
All tier 1 business partners are disclosed in our factory list which can be found here.